Through our market planning and research offerings, TDG provides a clear picture of the challenges, opportunities, and evolution of the digital media markets over the next 3 to 5 years.

We do this for three specific types of clients:

• Product and Technology companies

  TDG helps product and technology companies understand what consumers want to buy and when they want it, and what it must offer. From market entry to product definition to distribution to positioning and messaging, TDG has the experience and staff to help ensure your product has the best chance for market diffusion.

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• Content Companies

  Developing new distribution channel is balancing a razor’s edge between building new markets or cannibalizing existing ones. NBC’s Jeffrey Zucker famously spoke of “not replacing dollars with pennies.” At TDG, we have worked with numerous content providers to help navigate these challenges and define a clear point when each channel becomes economically prudent.

• Service Providers

• Service providers face the dual challenge of delivering today’s latest services and timing the launch of new ones. Many providers look to TDG for market planning and guidance in developing these new services, defining how much revenue they will produce, and the best time to launch for maximum consumer adoption. Launching either too late or too early means missing the adoption wave - either losing market share or stranding valuable capital.