Description
Product Category: Market dBrief™
Price: $0.00
Release Date: 2008 Q3
Authors: Mugs Buckley
Pages: 8

Description

Online video is a burgeoning, hot growth sector, yet the advertising market that supports it is confusing, even to the veterans of the traditional programming fields.As the revenue structure unravels, PayTV Operators face a looming competitor, one no longer dependent on monthly subscriber fees.

With the business model of television undergoing a massive transformation, broadband penetration growing, and video production and delivery business becoming more and more affordable, there are few barriers launching a video-based broadband content business.TDG’s latest Market dBrief, The Business Dynamics of PayTV versus Internet TV, discusses the state of the online video advertising market as it stands today and where the growth will come tomorrow. This dBrief serves as an excellent primer to the basics of understanding this often perplexing area, and is taken from the larger report, Online TV and the Future of Digital Video Advertising.


 
Table of Contents

    “The Times, They are a Changing”
    The Beneficiary? The Viewer
    The Impact of Broadband Video Ad Sends
    The End of PayTV?  Not so Much
    The Big Four on the Move
    The PayTV Operator’s Conundrum
    Committed, but Available for Experiment
    The Window of Opportunity Opens